Saudi Surgery
Bring your Saudi plan into the consultation room.
Saudi Arabia is one of the most exciting markets in the world, and one of the most misunderstood. In each episode, someone with a real plan for the Kingdom sits down with WHV CEO Steve Moore for an honest consultation: what’s strong, what’s exposed, and what they’ll need to get right on the ground. Then we open it up and ask our community what they would advise.
How the Surgery works
Free to watch and listen. There’s no fixed schedule: new episodes land whenever someone brings a plan worth examining.
Bring your plan
A founder, clinician, coach or company brings a genuine plan for entering the Saudi market.
The consultation
Steve examines it honestly, drawing on years of working in and around the Kingdom.
Over to you
Each episode ends open. Listeners share their own advice, and the best of it goes back to the guest.
Latest episode
Taking women’s leadership coaching to Riyadh
with Sophie Belle, Founder, The Feminine Edge
Executive coach Sophie Belle works with female CEOs, founders and their leadership teams. Ahead of the Women Shaping Wealth Summit in Riyadh, she brings her ambition into the Surgery: to run leadership programmes for women inside Saudi businesses. Her stumbling block? Licences, and how she actually gets paid.
Steve and Sophie cover how her approach translates culturally, English as the Kingdom’s business language, and why partnering with a Saudi company that shares your values beats landing alone.
What would you tell Sophie?
Every Surgery ends with a question for our community. Share your advice on LinkedIn and we’ll pass the best of it on.
Join the conversation on LinkedInBook your consultation
Thinking about Saudi? Tell us about your plan and you could be the next guest in the Surgery.
- Share a little about what you offer and where you are on your Saudi journey.
- You’ll immediately receive an email from info@welcomehealth.ventures with a link to book a free 15-minute call with Steve. If you can’t see it, check your junk folder.
- If it’s a fit, we’ll invite you to record your own Saudi Surgery session.